Why Facebook doesn't like external inks (And what you can do about it)
When it comes to Facebook, you may have noticed a pattern when you include external links in your posts: they don’t perform as well as other content. In fact, incorporating an external link into a Facebook post reduces engagement potential by half. Unreal.
Y tho?
To. Keep. Us. On. Facebook. Facebook’s goal is to keep users engaged on the platform as long as possible. External links encourage users to leave, reducing the time spent scrolling and interacting with ads, which is the lifeblood of Facebook’s revenue model.
